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“Raising the Bar” Busty Women in the Media (video)
Men may have developed an instinctual attraction to women with big
breasts as an indication of reproductive fitness, according to
evolutionary theory.
This link between breasts and fertility is reinforced by research that shows a link between breast size and estrogen levels.
Furthermore, there is a societal standard that larger breasts are a symbol of femininity and sexual attractiveness.
Popular culture has perpetuated this notion by portraying busty women as extremely desirable and sex symbols in the media.
As a result, some men prefer larger breasts as a statement of femininity and attractiveness.