It’s very necessary to change a stage name when you are having copyright issues with a label you are not working with again. It can also be changed on personal issues.
When Nigeria act Kizz Daniel was having an issue with his former record label G-Worldwide, he changed his stage name from Kiss Daniel to Kizz Daniel because the record label owned the right to the former name.
Ghanaian musical act Shatta Wale changed his name from Bandana to Shatta Wale when he left the music scene for about 10 years. When he returned, he changed his stage name for a new adventure.
A founder of Afrobeats Intelligence Joey Akan has touched on why an artiste must change his stage name when the need arises.
His tweet “At some point, as your star begins to shine, it is important that your unique identifiers remain as unique as possible.
Buju changing to BNXN was always going to happen. Buju Banton already has music real estate as a legacy artist.
You can’t fight that. You’ll struggle. What a new name provides is simple: The chance to build his own unique digital footprint, secure an unquestionable identity, and end the rather pesky business of comparisons with an iconic predecessor.
As his star progresses into global spaces, it’s important this is addressed.
AT SOME POINT, AS YOUR STAR BEGINS TO SHINE, IT IS IMPORTANT THAT YOUR UNIQUE IDENTIFIERS REMAIN AS UNIQUE AS POSSIBLE.
BUJU CHANGING TO BNXN WAS ALWAYS GOING TO HAPPEN. BUJU BANTON ALREADY HAS MUSIC REAL ESTATE AS A LEGACY ARTIST.
YOU CAN’T FIGHT THAT. YOU’LL STRUGGLE.
— JOEY AKAN (@JOEYAKAN) FEBRUARY 18, 2022
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